sOCIAL mEDIA mANAGEMENT
For Synthesis Retreat's social media I primarily handle the content creation. This includes writing, planning, filming, and editing a variety of videos. It also includes designing graphic elements and content strategy. I occasionally write blog posts and other copy, but it is not my primary focus as there is a full-time copywriter on their team.
tHE cOLLECTIVE uNCONSCIOUS
The Collective Unconscious is a student well-being initiative that I founded at the local university. Before this project had any real teeth, I needed a way to capture people's attention to show them this was a project worth supporting. Purely through social media, by designing, posting, writing copy, etc. I was able to build a substantial local following that supported the project and our initiatives. Not as a brag but to clarify the nature of this project, everything on social was designed and written by me personally.